Lifestyle Marketing *IS* Keeping Up with the Jones

Lifestyle marketing, that is to say, wrapping a person or family with material things even though we don’t exactly know the way they make their money is exactly the story of “Keeping up with the Jones”. The story of that and how this came to be

The economic recovery is moving at two speeds, and I would even say three speeds. In this Business Insider article, it groups together middle-class Millennials and Low-Income families who are missing out on the economic recovery, both are piling on more debt while also spending gluttonously. But I would say that middle-class Millennials are not alike Low-Income families so that there are three speeds in economic recovery: middle-class Millennials who have to use what they are provided smarter, Low-Income families who aren’t spoilt people and the smart lucky few who can still save money while leading a life.