Why They Post ‘Revenge’ Porn

Boys and girls share revenge porn for different reasons. But at the root of all sharing is that market value outweighs utility value. Celebrities who share family photos know that the market value will support their image instead of keeping it private (the utility value of the private experience). We also share privately with our group, our family because the market value, in a smaller market, outweighs the utility value we enjoyed in private.

A boy shares revenge porn because the market value outweighed the utility value. That means the relationship between him and the girl (the utility value) was less than the market value. For a boy, it is because young men enjoys sex and intimacy later in life. A girl shares revenge porn for the same dynamic except it is because the relationship wasn’t enjoyable. So the market value, or public value, is more valuable than keeping it private.

We share selfies for the same reason. That sharing a nice outfit publicly, has more public value than the private value of enjoying the outfit. What has happened on social media is that companies might pay you to wear the outfit, in which case, the public value definitely has more value than the private value (market value versus utility). But check this! We are sharing on behalf of specific brands before getting paid. Why I share differently is I’m sharing based on topic, and brands I like have to be good or I ditch them.