Hearst Corporation

Hearst Corporation, that “has always been and always will be a media company” wants to increase its subscription revenue by way of providing more corporate services, like corporate jet maintenance and software development ( Hearst Plans More Acquisitions in 2017 to Rely Less on Media). If it wants to make use of its entire information universe to leverage this new position, Cosmopolitan magazine has to get out of its funk and be more like the young women who have careers in those corporations. Other media corporations have tried to diversify only to sell off their adjunct investments, like the Guardian UK and the Toronto Star, because of an inability to communicate their soul under new, less media focused more technology prone, leadership who actually aren’t tech people.